Product

Everything a LinkedIn follow-up needs

Find the leads, write the steps once, and let Active Manager send every invite, message and follow-up on schedule until they reply.

Lead sources

Start from the people you already want to reach

Add LinkedIn leads from 11 sources and let evergreen lists keep the campaign topped up.

  • LinkedIn, Sales Navigator and Recruiter searches and lists
  • Event attendees, post likes and comments, group members
  • Your network and people who viewed your profile
  • Profile URL lists, CSV upload, or leads from another campaign
  • Evergreen lists that keep adding new matches
Sequence builder

Every follow-up, drawn once

Lay out invites, messages, waits and branches on one canvas. Each lead takes the branch that matches what they did. Hover a step to see what it does.

  • 10 actions: invite, message, InMail, view, endorse, follow, like, find email, send email, withdraw
  • 4 conditions, including If connected and If email available
  • Delays in days or hours
  • 18 templates across 4 goals to start from
Email finder

When LinkedIn goes quiet, try their inbox

Find a verified work email inside the sequence and send from your own connected mailbox.

  • Email lookup as a sequence step
  • Branch on If email available
  • Emails sent from your connected mailbox
  • Replies and bounces tracked per step
Personalisation

Personal at every step

Use variables like {first_name} and {company}, with a fallback message for leads missing data.

  • Variables from the lead's profile and your CSV columns
  • Fallback text when a field is empty
  • Preview each message before it goes out
A/B testing

Find the follow-up that gets answers

Test up to 3 versions of a message step and see which one people reply to.

  • Up to 3 variants per message step
  • Leads split evenly between variants
  • Results per variant in step analytics
Unified inbox

Every lead's reply in one place

Read and answer your leads' LinkedIn messages next to their campaign, tags and notes. Your other LinkedIn chats stay out of it.

  • Conversations from every campaign in one list
  • Tags, notes and custom fields per lead
  • A reply stops the sequence for that lead
Analytics

See your pipeline grow, week by week

Track new leads, replies and deals from LinkedIn outreach, from the whole campaign down to each step.

  • Sent, accepted, replied and bounced for every step
  • Campaign and team views
  • Deals synced from HubSpot
Team workspaces

Bring your team along

See every teammate's campaigns, reply rates and unread messages in one team view, and share the sequences that work.

  • Owner, manager and user roles
  • Shared sequence templates
  • Team analytics
Working hours & limits

Runs on your hours and your limits

Nothing is sent outside the working hours, days off and daily limits you set.

  • Working hours and days off, in your time zone
  • Daily limits per action type
  • New accounts warm up gradually over their first weeks
  • Actions spread through the day, not in one burst
  • Runs in the cloud, even with your laptop closed

Your words, sent at the right moment

Set up your first sequence today. 7 days free, no card.

Start free trial